About
The Educated Dropout is a lifestyle brand whose identity is ingeniously communicated through its emotive name and thought-provoking emblem that are meticulously crafted to perfection.
We aspire to be the street wear label whose emblem becomes the cultural icon for our community – the youth, men and women who stick it to the man.
Our product focus is on designing different headwear styles – such as snapbacks, trucker hats, beanies, baseball caps, bucket hats – with embroideries in the shape of our name (logotype) and / or emblem, which incorporates the logomark.
The Name
The Educated Dropout's name possesses two interesting properties:
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Good things come in threes
The letters 't', 'e', and 'd' appear the most number of times - a total of three each. Coincidentally, those are our name's initials, made up of three letters.
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The end is the beginning
Joining our name's end to its start, the last letter of every word is the beginning of the next.
Oh, by the way:
dropout [drop-out] - "a person who withdraws from established society, esp. to pursue an alternate lifestyle.", Dictionary.com
The Emblem
The Educated Dropout's emblem incorporates as many as SIX meaningful components:
- The Letters 't', 'e', 'D' represent the initials of our name.
- The Silhouette of a person personifies our brand.
- The Rivet denotes the fastening of our beliefs.
- The Hand Fan expresses the fanning of the ideals that we live by.
- The Plectrum exemplifies the influence of music in our lives.
- The <one that cannot be explicitly mentioned> signifies ... well, it's self-explanatory.